You may or may not be familiar with the hashtag #TLDR. If you’re not, allow me to introduce you to the most useful 4 letters you’ve heard since F–…ahhhh I almost had you there, didn’t I?
You’re scrolling along reading a facebook post and you click the (See more) link and all of a sudden the post expands into oblivion and you lose interest and keep on scrollin’. Reading that novel is way too much of a commitment.
Or you’re reading a page on a website (services pages, I’m talking to you!) and start to lose interest in the copy so just scroll down the to the part you actually care about–the price.
And I bet you’ve been reading a blog post (hopefully not one of mine!) and you just lose interest and click away because you really don’t care what the author is saying because it doesn’t apply to you.
I know sound like a broken record here if you’ve read any of my other blog posts, but if you aren’t getting to the point and delivering the goods in a way that people can quickly grasp as they scroll, then you’re going to lose that reader–and in some cases the sale! This applies to most, if not ALL of your brand messaging (think emails, social media posts, blog posts, etc.).
You’ll thank me later for that tip! Well, I’m not going to waste your time with some snazzy sign off–I don’t want you to #TLDR me.
Thank’s for reading friend! I’m out. ✌🏻
The 10 Mistakes You’re Probably Making With Your Messaging