Today I want to share the three most useful pieces of brand messaging that every online entrepreneur should have in their arsenal and how to use them. While there’s obviously more pieces of copy that are necessary to your business than just these three, I find that these are the ones that are used the most frequently, so you’re going to want to make sure that you’ve got these puppies perfectly polished and ready to go!
I’ve listed each of the five aspects of a solid elevator pitch so you can check to make sure you have included them in yours. If you haven’t, it may be time for a little edit to make sure that you’re giving your potential clients all of the info they need to know.
I’m a brand coach, animal lover, and copywriter who works with coaches and creatives to help them develop a “brand experience” that wows their clients by refining their online presence, up-leveling their messaging & copy, and streamlining their back end business systems to create a more an organized, profitable, and enjoyable business.
The goal is to do this as CLEARLY and SUCCINCTLY as possible! The more to the point and concise you are while doing this, the more of a chance that your potential clients will understand what you do and start paying attention if they feel like you can help them.
Your brand script is based off the StoryBrand framework. It helps to identify a few things like:
This framework helps you to position yourself as the guide to help your clients solve the problem they’re looking to overcome.
I use brand scripts all of the time, especially when I am writing website copy for clients because it helps to make sure that the messaging and copy you’re using is on brand and relevant to your potential clients.
It’s especially helpful when you’re struggling to come up with content for your audience. Looking at my (or my client’s) brand script always helps me come up with a great idea for what to talk about when I’m feeling stuck so that I’m speaking directly to my ideal client.
Typically with these types of posts, people will tag you or you will respond to the post yourself directing people to your website. Most of the time you don’t hear anything from the person who put out the post in the first place, because some of these posts garner twenty or thirty responses from many other people hawking their products and services!
So how do you set yourself apart so that you can almost guarantee some sort of response? With a social media pitch.
Using a well crafted social media pitch you will set yourself apart from the dozens of other responses that read:
“Hi NAME, my name is _______ and I own {insert biz name here}. I specialize in helping {insert category of clientele} and I would love to help! Check out my website here: {insert web address}. I can’t wait to hear from you”.
We’ve all done that before so don’t worry!! But now that you know better, you can do better.
Create a well crafted social media pitch and you will only have to make small tweaks before posting. This will set you apart from the crowd with minimal effort and maximum return. It honestly works for me pretty much every time I respond to one of those posts. It shows potential clients you took some time to respond AND listen to them to gain understanding of their problem. That is what is going to get potential client’s attention.
If any of these three pieces are lacking in your message and you’d love a little help smoothing them out, don’t hesitate to reach out.
I’d love to offer you a complimentary 30-minute strategy session LIVE (via Instagram or Facebook) where we can focus on one of these areas. All you have to do is fill out the application form HERE! Easy peasy!
Thanks for reading friend,
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