I can use that information in my testimonials for future clients. If future clients are resonating with how my past clients were feeling, then they can say “well, if she can solve the problem for her, then she can totally solve that problem for me too”.
There’s a series of questions that I ask in order to do this. I find that a Google Form with like a couple of quick “write this on a scale from one to five questions” and then 3-4 shorter questions is important.
Then I always ask people if they’re okay with me lightly editing their testimonial or just using pieces or phrases from it. People are not gonna read an entire four-page testimonial, so we need to cut it down to smaller sizes. We want to find the parts that’ll resonate with our ideal clients. We’re looking specifically for how they felt like, and transformed into a new person because we’ve helped them do that.
Another great piece to collect would be if they if talked about an objection that they had to working with us, and how after working with us, it totally didn’t even matter anymore because it was totally worth every penny of making the investment to work with us.
As part of their wrap-up, they’ll get an email with that testimonial link and then they fill it out for me.
In terms of getting your clients to fill out testimonials, I know that it’s definitely something that a lot of business owners struggle with to be completely honest with you. I think timing is everything. It’s hard if you’re a wedding planner or some other vendor that doesn’t have a deliverable. If you can kind of ask your client about the process prior to the deliverable, or right after the deliverable is given to them, then that’s a great time to do it. If the majority of the work was done prior to that thing being given to them, that is definitely a struggle. It’s important to follow up with your clients, and really just make it super easy for them to do it. That’s going to be crucial.
I include the link to my Google Form questionnaire in the wrap up email. I’ve found that it’s super helpful in getting the information that I need because it guides people through the process.
This Google Form method is actually something that I learned from Elizabeth McRae V, who’s an incredible website designer. She had mentioned how she does her testimonial gathering process, and so I wanted to try it.
Honestly, I feel like it’s super helpful for my clients. I can just go through all the information I get, and pick what I need. Clients also know what I need. It simplifies it for them too because it’ll take them 10-15 minutes to fill this out. All of my testimonials are then stored in the Google Form. I can go back to it later and find everything all in one place.
I hope this was helpful for you guys. If you decide to institute this method for yourselves in terms of gathering testimonials, or if you think that this is effective for you, let me knowI If you found something that works better, I’d love to hear about it. I’m always looking to update my processes. Shoot me a message!
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