Sometimes your content can literally be “I want you to get to know me a little bit more so that we can deepen our relationship”. That’s ultimately what you’re trying to do. You’re trying to invite a deeper relationship with your clients. When you do that, they’re going to wonder how they can get to know you more, and how they can work with you.
You want to be able to continue the conversation with them. It’s part of that deeper invitation for them. Remember that you have to make it clear how to continue the conversation. Maybe you could have the same call to action. I’ve talked about calls to action before and how it’s really important that your calls to action are the same throughout your messaging regardless of where it is. You call of action could be:
- go to link my bio
- schedule strategy session
- inquire by filling up my contact form
- send me a DM
- and so on
Whatever your call-to-action is that you are asking people to do, make sure that its clear and consistent. They need to understand how to work with you and how to deepen this relationship.
There’s really only a few things that they can do for this as I’ll explain further.
Ask yourself some questions
Where is this thing that you’re asking your client to do, AKA your call to action, moving your client? Is it:
- moving your clients to a deeper relationship with you?
- moving them to want to work with you?
- prompting them to want to buy from you?
- prompting them to sign up for an email list?