In last week’s post about #TLDR (click here to read it) I talked again about the importance of keeping it short and sweet to help the chances of having your dream clients actually read your content. One of the ways to do that is by incorporating a few tricks to make your brand messaging “scannable.” Scanability is the magic word (that I made up) when it comes to delivering content in a way that will make your readers pay attention.
Definitely play around with all of these techniques. Incorporating them into your social media posts, email campaigns, blog posts, or any of your other brand messaging will definitely make a difference in getting your audience to pay attention to what you’re saying, and isn’t that the goal of all of this?
Thanks for reading,
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