If you are not clear, then there’s no connection that can be made because you are not showing up in a way that your audience can actually understand. It’s like you’re saying word, but they’re just not going in. You have to make sure that you are clear.
The other thing that happens if you are not clear is that you lose your voice. Having a distinct voice is really important. I’ve talked about this multiple times. You want to #stopascroll, which basically means that when they see a post, they know that it’s from you because your brand voice is so distinct! I have an IGTV about stopping a scroll, if you want to learn more about that because it’s a super important concept that I’m very passionate about.
You want to make sure that you have that distinct voice. Along those lines, if you are not clear you are actually not creating a standout brand; you are not creating a brand in general. Clarity and consistency are key. If you’re clear, and you’re consistent about that, it’s going to give people
The 10 Mistakes You’re Probably Making With Your Messaging
for branding tips, messaging tricks, and lots and lots of memes...