I really like pour it out. The thought of me of having to create content across different platforms, ie different content on Instagram vs. Facebook vs. in my emails vs. my website and blog posts was so overwhelming for me that I just never did it!
Then my wonderful, beautiful, talented coach Harriet Hale and I talked. She told me, and reminded me that she repurposes her content. She brought up a really great point that helped me see it differently.
I want you to think about this with me. If you were to read someone’s content and it was good – like really good – and you were like “oh my gosh! This so good!”. You comment on the post. It was amazing. You closed out Instagram, and you go into Facebook maybe a day or two a couple hours later, and you see the same post again.
My thought is that you’re either going to either:
a) read the post again because it was so good and you just need to read this again,
b) you’ll think, “oh! I already read that post”, and you’ll just scroll right by.
c) this is something that most of us fear – judgement. You’ll think, “I can’t believe that she posted that content again! This is so annoying! Why is this in my feed? I already read this. I don’t want to see this.
Maybe there are people that say that. For the majority of the people though, if they want to read it, they’ll read it, and if they don’t want to read it, they will skate right by.
The other thing is that, I don’t know about you guys, but definitely for me there are people whose content I see on Instagram but I don’t see their content on Facebook and vice versa. There are people whose content I will listen to in a podcast, but I won’t watch a video on their Facebook group. People like to consume content in different ways. The more ways that you can take your content and repurpose it, the more mediums that you have to capture people and to offer them value.
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